Energize your B2B marketing by creating epic content
Many marketers and business owners today are using content marketing to drive their conversions. Content marketing, by definition, is the act of creating and disseminating high-value and relevant content to attract, capture, and engage the target audience. Content is among the marketing techniques that will delight your prospects. However, your content must be epic to be able to attract, capture and engage your target audience. Epic content means it should offer value to customers, by addressing their problems and entertaining them. The secret to nailing epic content is to desist from writing about your business and focus on writing about ways of solving your prospective customers’ problems.
Companies are integrating blogs into their websites these days to be able to create useful content for their prospects and customers. The remarkable thing about blogging is that it helps websites achieve higher rankings in search engines since the content is the number one factor Google uses to rank sites. In fact, statistics show that websites that blog receive 55% more traffic than websites that don’t.